Demand for green-home construction and remodeling is growing fast, despite an uncertain economy, according to a recent survey by the National Association of Home Builders. Green homes comprised 17% of the overall residential construction marketing in 2011, and that rate is expected to reach 29% to 38% by 2016.
Green-home remodeling is in even higher demand than construction: 34% of remodelers surveyed say they expect to be doing mostly green work by 2016, a 150% increase over 2011 activity levels. Nearly two-thirds of home builders (62%) have shifted their focus from green-home construction to remodeling due to the drastic decline in new-home construction.
By 2016, 33% of builders anticipate they will be dedicated to green-building work on more than 90% of their projects, up from 17% in 2011. Remodeling will grow even more dramatically; 22% of remodelers anticipate they will be dedicated to green work by 2016, nearly triple the 8% who said they were dedicated to green work in 2011.
